As a teenager I recall times when family and friends would visit, and my Mom would say, "Take their coat Emery. Let them stay awhile. Get them something to drink." I would offer tea, juice, or water to make them feel at home.
Those were early opportunities for social engagement. When visitors come to your site do they feel "welcome?" Do they discover new opportunities to stay awhile? Or do they see the same exact thing each time? Don't get me wrong. There's joy in familiarity, but there's sovereignty in discovery. If nothing changes, nothing engages.
Your website is a tool of engagement. It is an opportunity to make a new friend, visitor, member, or customer, as well as deepen the relationships you have held near and dear.
Adding a blog, formerly web-log, webinar, live show, stream, or any regularly scheduled content to your site affords an opportunity to engage your visitors intentionally. The very expectation of an daily, weekly, or monthly update calls and invites your visitors to visit or attend regularly.
Whether you've created a website or social media page, you created it to inform and engage. So let the innovation flow. Be Creative.
By His Creative Design,
Emery Barber Pastors Shepherd's House OBC, East-NY Brooklyn with his wife Stephanie, Co-Founder of FaithWorks Christian Fellowship, Int'l, the Media Director of EBCreativeMedia.com Solutions, and author of BeCreative!, Strategy for a New Beginning, Everblessed Psalms of the Lord, and co-author of Words of Faith. Contact him for public speaking engagements, or consultation on your next creative media project or training seminar.